Mariya Koteva is a Digital Transformation Strategist, speaker, and founder of Insight Dynamics. With 13 years leading ERP and Change initiatives, 6+ years working with Microsoft, she helps organizations build transformation capacity from the inside out.

But her real journey into the people side of change began elsewhere…

In 2020, with a newborn in her arms and the world shutting down, Mariya hit a wall. Chronic fatigue. Brain fog. And advice like “this is normal.” But something in her resisted. She didn’t want platitudes, she wanted clarity.

So she hit pause. And dove into the science of how humans adapt under pressure. From clinical psycho-neuroimmunology to NLP and the body’s hidden stress signals, she uncovered a deeper truth:

Sustainable change starts in the nervous system, long before it reaches the strategy deck.