Insight Dynamics

About Insight Dynamics

Home / About

We drive retail transformation, where systems, strategy, and people move as one.

About Insight Dynamics

Home / About

We drive retail transformation, where systems, strategy, and people move as one.

About Insight Dynamics

Home / About

We drive retail transformation, where systems, strategy, and people move as one.

Insight Dynamics

Get in touch

Insight Dynamics

Get in touch

What we bring

Real-world Retail expertise

We’ve delivered Microsoft Dynamics 365 Commerce across all company sizes and geographies, and we know what breaks projects before go-live.

Fluent in all business dialects

We bridge IT, AI, business, and people, aligning leadership and teams through every phase of transformation.

Change backed by science

Our methodology blends neuroscience, behavioral design, and practical change tools to drive real adoption.

We lead with people,
then systems

Our 5-phase model helps retail and commerce organizations align fast, launch strong, and evolve with confidence.

Define your omnichannel vision and align business priorities across silos.

Leadership Alignment

Audit your systems and digital stack, uncovering what blocks growth.

System Landscape Review

Design a future-ready roadmap, from architecture to experience flows.

Transformation Blueprint

Implement systems, develop teams' capacity for change, and create confidence in every channel.

Execution & Adoption

Measure, optimize, and scale the impact, long after go-live.

Continuous Evolution

Execution & Adoption

Transformation Blueprint

System Landscape Review

Leadership Alignment

Steps

Enterprise Architecture Assessment

Delivery & Adoption Implement

Delivery & Adoption

Post Adoption Monitor

Post Adoption

Transformation Planning

Discovery & Leadership Alignment

Steps

Meet the leadership team

Mariya Koteva

Founder, CEO & Digital Transformation Strategist

Mariya Koteva

Founder, CEO &

Digital Transformation Strategist

Vladimir Kotev

Managing Director

Vladimir Kotev

Managing Director

Stefaan de Prest

CFO & AI Innovation

Stefaan de Prest

CFO & AI Innovation

Our leadership team is supported by a global network of Dynamics 365 Commerce specialists, ERP Architects and Change experts.

Explore open roles

What our clients say

Insight Dynamics combines technical depth with real change leadership. One of the most trusted Dynamics 365 partners I’ve worked with, especially in retail.
Architect Manager at Microsoft
The team was skilled, intelligent, dedicated, and resourceful, bringing fresh ideas and practical solutions throughout the project.
ERP Project Lead at Tikkurila
Their team shares knowledge openly and supports colleagues throughout the process, something I appreciated every step of the way.
Supply Chain Specialist at Telenet
Insight Dynamics brought structure, calm, and clarity across demos, training, and delivery. A trusted partner through every phase.
Project & Program Manager for Nespresso
Insight Dynamics led the retail rollout with clarity and deep Commerce expertise. They went above and beyond to get this complex implementation live.
Solutions Architect for Nespresso
Insight Dynamics combines technical depth with real change leadership. One of the most trusted Dynamics 365 partners I’ve worked with, especially in retail.
Architect Manager at Microsoft
The team was skilled, intelligent, dedicated, and resourceful, bringing fresh ideas and practical solutions throughout the project.
ERP Project Lead at Tikkurila
Their team shares knowledge openly and supports colleagues throughout the process, something I appreciated every step of the way.
Supply Chain Specialist at Telenet
Insight Dynamics brought structure, calm, and clarity across demos, training, and delivery. A trusted partner through every phase.
Project & Program Manager for Nespresso
Insight Dynamics led the retail rollout with clarity and deep Commerce expertise. They went above and beyond to get this complex implementation live.
Solutions Architect for Nespresso
Insight Dynamics combines technical depth with real change leadership. One of the most trusted Dynamics 365 partners I’ve worked with, especially in retail.
Architect Manager at Microsoft
The team was skilled, intelligent, dedicated, and resourceful, bringing fresh ideas and practical solutions throughout the project.
ERP Project Lead at Tikkurila
Their team shares knowledge openly and supports colleagues throughout the process, something I appreciated every step of the way.
Supply Chain Specialist at Telenet
Insight Dynamics brought structure, calm, and clarity across demos, training, and delivery. A trusted partner through every phase.
Project & Program Manager for Nespresso
Insight Dynamics led the retail rollout with clarity and deep Commerce expertise. They went above and beyond to get this complex implementation live.
Solutions Architect for Nespresso
Insight Dynamics combines technical depth with real change leadership. One of the most trusted Dynamics 365 partners I’ve worked with, especially in retail.
Architect Manager at Microsoft
The team was skilled, intelligent, dedicated, and resourceful, bringing fresh ideas and practical solutions throughout the project.
ERP Project Lead at Tikkurila
Their team shares knowledge openly and supports colleagues throughout the process, something I appreciated every step of the way.
Supply Chain Specialist at Telenet
Insight Dynamics brought structure, calm, and clarity across demos, training, and delivery. A trusted partner through every phase.
Project & Program Manager for Nespresso
Insight Dynamics led the retail rollout with clarity and deep Commerce expertise. They went above and beyond to get this complex implementation live.
Solutions Architect for Nespresso

Insight Dynamics combines technical depth with real change leadership. One of the most trusted Dynamics 365 partners I’ve worked with, especially in retail.
Architect Manager at Microsoft
The team was skilled, intelligent, dedicated, and resourceful, bringing fresh ideas and practical solutions throughout the project.
ERP Project Lead at Tikkurila
Their team shares knowledge openly and supports colleagues throughout the process, something I appreciated every step of the way.
Supply Chain Specialist at Telenet
Insight Dynamics brought structure, calm, and clarity across demos, training, and delivery. A trusted partner through every phase.
Project & Program Manager for Nespresso
Insight Dynamics led the retail rollout with clarity and deep Commerce expertise. They went above and beyond to get this complex implementation live.
Solutions Architect for Nespresso
Insight Dynamics combines technical depth with real change leadership. One of the most trusted Dynamics 365 partners I’ve worked with, especially in retail.
Architect Manager at Microsoft
The team was skilled, intelligent, dedicated, and resourceful, bringing fresh ideas and practical solutions throughout the project.
ERP Project Lead at Tikkurila
Their team shares knowledge openly and supports colleagues throughout the process, something I appreciated every step of the way.
Supply Chain Specialist at Telenet
Insight Dynamics brought structure, calm, and clarity across demos, training, and delivery. A trusted partner through every phase.
Project & Program Manager for Nespresso
Insight Dynamics led the retail rollout with clarity and deep Commerce expertise. They went above and beyond to get this complex implementation live.
Solutions Architect for Nespresso
Insight Dynamics combines technical depth with real change leadership. One of the most trusted Dynamics 365 partners I’ve worked with, especially in retail.
Architect Manager at Microsoft
The team was skilled, intelligent, dedicated, and resourceful, bringing fresh ideas and practical solutions throughout the project.
ERP Project Lead at Tikkurila
Their team shares knowledge openly and supports colleagues throughout the process, something I appreciated every step of the way.
Supply Chain Specialist at Telenet
Insight Dynamics brought structure, calm, and clarity across demos, training, and delivery. A trusted partner through every phase.
Project & Program Manager for Nespresso
Insight Dynamics led the retail rollout with clarity and deep Commerce expertise. They went above and beyond to get this complex implementation live.
Solutions Architect for Nespresso
Insight Dynamics combines technical depth with real change leadership. One of the most trusted Dynamics 365 partners I’ve worked with, especially in retail.
Architect Manager at Microsoft
The team was skilled, intelligent, dedicated, and resourceful, bringing fresh ideas and practical solutions throughout the project.
ERP Project Lead at Tikkurila
Their team shares knowledge openly and supports colleagues throughout the process, something I appreciated every step of the way.
Supply Chain Specialist at Telenet
Insight Dynamics brought structure, calm, and clarity across demos, training, and delivery. A trusted partner through every phase.
Project & Program Manager for Nespresso
Insight Dynamics led the retail rollout with clarity and deep Commerce expertise. They went above and beyond to get this complex implementation live.
Solutions Architect for Nespresso

Insight Dynamics combines technical depth with real change leadership. One of the most trusted Dynamics 365 partners I’ve worked with, especially in retail.
Architect Manager at Microsoft
The team was skilled, intelligent, dedicated, and resourceful, bringing fresh ideas and practical solutions throughout the project.
ERP Project Lead at Tikkurila
Their team shares knowledge openly and supports colleagues throughout the process, something I appreciated every step of the way.
Supply Chain Specialist at Telenet
Insight Dynamics brought structure, calm, and clarity across demos, training, and delivery. A trusted partner through every phase.
Project & Program Manager for Nespresso
Insight Dynamics led the retail rollout with clarity and deep Commerce expertise. They went above and beyond to get this complex implementation live.
Solutions Architect for Nespresso
Insight Dynamics combines technical depth with real change leadership. One of the most trusted Dynamics 365 partners I’ve worked with, especially in retail.
Architect Manager at Microsoft
The team was skilled, intelligent, dedicated, and resourceful, bringing fresh ideas and practical solutions throughout the project.
ERP Project Lead at Tikkurila
Their team shares knowledge openly and supports colleagues throughout the process, something I appreciated every step of the way.
Supply Chain Specialist at Telenet
Insight Dynamics brought structure, calm, and clarity across demos, training, and delivery. A trusted partner through every phase.
Project & Program Manager for Nespresso
Insight Dynamics led the retail rollout with clarity and deep Commerce expertise. They went above and beyond to get this complex implementation live.
Solutions Architect for Nespresso
Insight Dynamics combines technical depth with real change leadership. One of the most trusted Dynamics 365 partners I’ve worked with, especially in retail.
Architect Manager at Microsoft
The team was skilled, intelligent, dedicated, and resourceful, bringing fresh ideas and practical solutions throughout the project.
ERP Project Lead at Tikkurila
Their team shares knowledge openly and supports colleagues throughout the process, something I appreciated every step of the way.
Supply Chain Specialist at Telenet
Insight Dynamics brought structure, calm, and clarity across demos, training, and delivery. A trusted partner through every phase.
Project & Program Manager for Nespresso
Insight Dynamics led the retail rollout with clarity and deep Commerce expertise. They went above and beyond to get this complex implementation live.
Solutions Architect for Nespresso
Insight Dynamics combines technical depth with real change leadership. One of the most trusted Dynamics 365 partners I’ve worked with, especially in retail.
Architect Manager at Microsoft
The team was skilled, intelligent, dedicated, and resourceful, bringing fresh ideas and practical solutions throughout the project.
ERP Project Lead at Tikkurila
Their team shares knowledge openly and supports colleagues throughout the process, something I appreciated every step of the way.
Supply Chain Specialist at Telenet
Insight Dynamics brought structure, calm, and clarity across demos, training, and delivery. A trusted partner through every phase.
Project & Program Manager for Nespresso
Insight Dynamics led the retail rollout with clarity and deep Commerce expertise. They went above and beyond to get this complex implementation live.
Solutions Architect for Nespresso

About Mariya

Mariya Koteva is the founder of Insight Dynamics and the force behind its people-first approach to change.

With 13 years of experience in ERP, change, and leadership, including 6+ years working with Microsoft, Mariya helps organizations reduce risk, align leadership, and make transformation work for the people it impacts. Known for her clarity and people-first lens, she’s a trusted advisor across industries and speaks widely on adaptability, change capacity, and the human side of transformation.